3D Media Introduces Connect 365 Social Networking Software
Social media offers the perfect platform for associations to engage, educate and sign up new members. To capitalize on this opportunity, 3D Media is excited to introduce a proprietary association-based social networking software platform called Connect 365. This platform is at the heart of 3D Media’s suite of social media programs that are intended to help associations connect with members through social networks and live integrated promotions.
Connect 365 software was specifically designed as an association-based web portal that lives on your website and seamlessly integrates social networking functionality and features. The social networking dashboard allows associations to create and run their own social network to directly connect with members, corporate supporters and generate new revenue channels.
- The Connect 365 Software Suite Features:
- Connect 365 – Complete year-round social networking software that integrates: on boarding, conference dues request, member profiles, exhibitor listings, product listing, sponsorship advertising and thought leadership.
- Connect EVENT – Allows your guest network to post messages, request meetings and broadcast real-time announcements to the world on the fly through mobile devices. Complete exhibitor and product listings allow attendees to navigate the show, and let show management and sponsors communicate directly with guests through their social networking platform.
- Connect LEGACY – Push out media content from your event directly to your on-line community, and then watch your community and on-line revenue grow. Rebook conference attendees and exhibitors, rebroadcast conference content or industry changing news, post videoconference testimonials and charge a premium for content downloads.
Give us a call and find out how you can tap the power of social media for your association today!
Attendees Invited to "Walk this Way!" at BIO with a Healthy Pedometer Contest
When Canada was named the best place to do business in a healthy environment, the Canadian Department of Economic Affairs turned to 3D Media to develop a promotion that would promote this award and increase traffic to their booth at BIO. Since there are such great health benefits to walking and attendees always walk so much on the tradeshow floor, 3D Media developed the “Walk this Way!” promotion, a daily BIO pedometer-walking contest.
Branded kiosks were placed in the lobby where attendees were given a branded pedometer; they could then follow a footpath leading them directly to Canada’s booth where they could register and enter in the contest. At each days end, contestants reported back to the kiosk with the distance they walked during the day. A branded leader board kept track of walking leaders and winners were awarded daily in addition to grand prize winners at the close of the expo.
- A summary of the results from this promotion:
- Targeted 3000 COO’s
- Delivered 750 qualified leads
- 25% came through to the booth
- Ad impressions that totaled $23,000
- Resulted in an article about the promotion in the Show Daily
3D Media Offers New Off-Site Promotion for Regional Companies to Showcase their Facilities to Event Attendees
3D Media is proud to add the Facility & Plant Tour to our mix of off-site promotions that are intended to provide partners with a new revenue stream during their events. The promotion is an innovative way for facility operators or manufacturers to showcase their local facilities, manufacturing techniques or properties through a hosted day-long tour. 3D Media will coordinate an off-site tour before or after your tradeshow and invite specific guests to come and visit the facilities of regional companies of interest.
As part of the program, 3D Media will personally invite the partner’s pre-selected group of targeted guests to participate in the tour through a custom pre-event sales and invitation campaign. Partners can select each of the tour stops and offer exclusive sponsorship of the tour. On the tour day, 3D will handle the execution of the entire experience from bus transportation to marketing collateral, brand ambassadors, lunch and refreshments.
The "Facilities Tour" lets sponsors showcase relevant facility operations in the regional area through a live case study environment and provides partners with an additional revenue stream. Another way 3D Media helps you take your event marketing beyond banners, print and premiums!
3D Media Takes the AARP Off-Site for "Day of Play"
When the AARP approached 3D Media with a goal of expanding their sponsorship revenue at their 3-Day conference, we thought why not turn it into a 4-Day event and create additional opportunities for sponsorship for a full-day offsite event we called “Day of Play.” With this goal in mind, we invited C-level attendees to come in a day early for the conferences to participate in three fun social events throughout the day.
- The "AARP Day of Play" included these events:
- 5K Run/Walk – Attendees were invited to participate in a 5K fun run promotion complete with an aerobics instructor to warm up the racers and a scripted awards ceremony at the close of the event. 3D Media managed the race site procurement, on-site delivery, branding opportunities, T-shirts, bib numbers, pins, start banner, awards banner, water, A/V equipment and a photographer to capture the event.
- Golf Outing – Golf-loving attendees could participate in a social golf outing, which included transportation to and from the event, welcome golf bag, a full golf tournament, box lunches and an awards ceremony with fun awards and prizes. 3D Media managed all facets of the event that included pre-event operations and on-site execution.
- Wine Pour – Guests gathered at the close of the day for a wine tasting event of some of the world’s finest and unknown wine labels. Wine experts from each vineyard poured and educated guests while tantalizing their pallets. As guests entered the relaxed intimate environment of the wine pour, they received a brochure, complete with tasting information and sponsorship messaging.
After targeting and sending invitations to 16,000 attendees, we were able to get 3,000 C-level executives to fly in early and attend the event that was fully scripted by event sponsors. The result? A perfect day for all parties involved.
Introducing Connect LIVE…Integrated Live Promotions to Unlock the Potential of Social Media at Your Next Event
We believe that your event is the single most effective platform to recruit new members, promote your social network and collect new on-line media content. With this in mind we have created Connect LIVE, 3D’s turnkey approach to social media outreach that will unlock the potential to connect with members through multiple channels before and during your event. Each of the live promotions that we offer as a part of Connect LIVE offers built-in corporate advertising channels and sales hooks for sales efforts.
- Here are a few of the promotions that we have created as part of Connect LIVE:
- Video Testimonials – Capture exhibitor video product pitches and candid attendee testimonials. 3D Media will capture video testimonials from participating thought leaders, exhibitors and guests with 30-second video clips that are recorded during the event. The captured video content can then be used as content for your social network throughout the year and can be shared with friends and family via social networking platforms. As an added revenue channel, corporate supporters can pay for “premium placement” of their videos in the viewing or search queue.
- Meet-Up Lounge – Create a social hub and meeting place for event guests with a “hip” lounge designed to be a rest stop for seating, meetings, computer kiosks to access your social network, audience polling opportunities and other social network messaging. All components of the meet-up lounge can be branded by your corporate sponsor for additional revenue opportunities.
- Brand Ambassador Recruiters – As your guests arrive on-site, scripted brand ambassadors will greet them, trained to engage and recruit event guests into your social network and programs. Brand ambassadors will be prominently uniformed and strategically placed in public high traffic corridors, lobbies or escalator hubs.
- Remote Polling & Contests – For broad outreach and further engagement, 3D Media will introduce audience polling and contest satellite video monitor strategically placed through the event in high-traffic locations. This allows show management and sponsor-driven contest questions to be promoted throughout the event at these kiosks, and encourages guests to register with your social network to submit votes via the user’s mobile device. During the show, up-to-the-minute contest and voter status will be projected and communicated to your entire social network and other social media channels.
- Event Pocket Guide – A complete Connect LIVE pocket guide will be custom created and available with information on your social network, event promotions, lounge and kiosk promotions and contests. The four-color pocket guide outlines the show layout, expo floor, lists all Connect event features and essential information. As an additional revenue channel, the pocket guide puts Connect and your sponsor at attendee’s fingertips.
Connect LIVE promises to engage, educate and sign up new members through live activation of integrated social media and experiential marketing promotions. Contact us to find out how we can help you activate your social network at your next event!
3D Media Greets VIPs to BIO in Style
The Georgia Economic Development Agency approached 3D Media with a goal of reaching key decision makers attending BIO that handled big corporate real estate moves. We decided that that we could target these VIPs with an invitation to an exclusive airport “Meet & Greet” promotion upon their arrival to the event. After creating a target list of 3,000 attendees, our partner hand selected 400 CEOs to personally invite via email for airport pick-up upon their arrival to the BIO event.
3D Media received an incredible response of 200 CEOs that signed up for the service. In fact, we received such a great response to the VIP Meet and Greet that our partner decided to expand the service to include a 24/7 on-call car service as well.
- The VIP Meet & Greet promotion included the following elements:
- Custom email invitation to participate in the program and confirmation email, complete with partner and show management messaging.
- 3D Media hosted 800-hotline number for all guest inquiries, airport onsite dispatch, and 24/7 on-call car service throughout the event.
- Welcome letter mailed out with VIP transportation cards listing the 800-number.
- Upon arrival at the airport, guests were greeted by scripted brand ambassadors armed with guest welcome signs, welcome bags and marketing information.
- After picking up their luggage, guests were then chauffeured in black town cars and taken to their host hotel and could call upon our VIP car service anytime during their stay for their transportation needs.
The BIO VIP Meet & Greet promotion received a huge response on the trade show floor and our partner enjoyed an overwhelming number of verbal accolades from all VIPs who participated in the program. Imagine what 3D Media could do for you at your next event!